What is Twitter?

Over the past year or more, you have probably heard your fair share of people telling you that you need to use Twitter if you hope to have business success. It’s true that there are a great many opportunities and potential benefits to using the service, but do you have to use it? Well, that depends.

Is Twitter Necessary?Tell us what you think. 

In a recent interview with WebPronews, SiteLogic’s Matt Bailey said what a lot of people are probably thinking. You don’t have to use Twitter.

Frankly, it’s pretty astonishing how loyal Twitter users are considering the service’s frequent downtime and over-capacity errors. There are plenty of other ways that you could go. In this day and age there are so many marketing opportunities online, it’s ridiculous. However, they require time, and if you’re going to focus a significant amount of your time on one, you better make sure it’s a legitimate way of getting results.

This of course depends on the goals you have and the strategies you implement. As Matt says in the interview, “you need to have a consistent marketing strategy,” and you should slow down and look at your marketing plan.

I’ve written before about 8 reasons you need to stop ignoring Twitter, but perhaps that title could’ve been toned down a bit. Think of these things as reasons that Twitter could be a good tool to consider using, because Matt’s right. You don’t HAVE to use Twitter. People are still running successful businesses without it. That said, it does have some advantages. The 8 reasons I discussed in that article were:

1. Twitter Lists
2. The Openness of Twitter
3. Building Valuable Relationships
4. Traffic That Cares
5. Staying Current
6. Connecting with Local Customers
7. Going International and Multi-lingual
8. It’s Still Young

Matt makes a valid point. Twitter may not be the “it” thing this time next year. It may still be as relevant as ever, but times change. I’m sure you remember when MySpace was the king of the social networks. MySpace is still around and heavily used, but it is often overshadowed in discussion by Facebook and Twitter.

Consider your goals . If Twitter fits into them, use it. If not, maybe it’s not worth the time. If you want to use MySpace to meet your goals, you might be able to do that.

Twitter is showing a lot of potential though. The company kicked off the new year with a bunch of new hires (including some former Googlers), and is really looking toward monetization and becoming more useful for businesses. With the opening of the firehose, a lot of new and existing apps are going to make it possible to do a lot of new and cool things with Twitter. Twitter Co-founder Biz Stone expects Twitter to reach a level of billions of tweets per second.